The Bruce McLaren Trust was publicly launched at Wings & Wheels, Whenuapai, Auckland in March 1997.
In July 1990 a small memorial trust had been formed to honour Bruce. Upon its closure in 1995, it was realised by the McLaren family and Ross Jensen that there was a need to form a permanent trust. Therefore in response to repeated demands to commemorate Bruce McLaren's achievements and honour him as one of New Zealand's international heroes, the new Trust was formed by Ross Jensen and Bruce's younger sister Jan McLaren. The overall purpose of the Bruce McLaren Trust is to be a living working memorial to Bruce McLaren and the McLaren Team heritage.
Bruce McLaren was born in Auckland, New Zealand in 1937 and was killed tragically whilst testing one of his cars at Goodwood circuit, England in June 1970. From the young school boy with Perthes Disease, strapped to a metal frame at the Wilson Home in Takapuna, Auckland, to a world class international motor racing driver, engineer and designer whose name is still used in Formula 1 motor racing today, is a remarkable achievement.
With fellow New Zealanders, Denny Hulme and Chris Amon, Bruce took on the might of the international motor racing world and triumphed with enormous success. It was all about team work and there is no doubt that Bruce and his team did for New Zealand and New Zealand motorsport in the 1960s and 1970s what Sir Peter Blake and Team Black Magic have done for New Zealand and New Zealand yachting today.
That McLaren International continues to use his name today for their Formula One team is a wonderful tribute and a superb acknowledgment of the New Zealand beginning of the company.